Kanebo to Debut Sensai Brand in Japan and China

TOKYO — After more than three decades in Europe, Kanebo Cosmetics is finally releasing its Sensai line of prestige skin care and makeup in its home market of Japan. The first counters for the brand in Asia will open in Tokyo and Osaka this coming fall, with an expansion into the Chinese market to follow next year.

“When I first started in this position last January, I got a lot of inspiration from the Sensai brand, and I immediately started to put the pieces in place to sell it in Japan and Asia,” said Yoshihiro Murakami, president and representative director of Kanebo. “All that work is now finally starting to come to fruition with this launch.”

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