Jergens Follows Up Natural Glow With Self-Tan Brand Sol
When Jergens Natural Glow launched in 2005, it was instant hit. A WWD report in December of that year proclaimed that “shoppers scrambled to find it, retailers couldn’t get enough…
Watch Out for These Signs to Determine If You’re Healthy and In Shape
You’re trying to lose weight and live healthy by restricting your diet, getting enough sleep, and working out, yet you feel as if it’s not working. Whatever you do, the…
Inside Waterless Beauty: How Brands Are Rethinking Water Conservation
Are you ready for the age of powder shampoo? Waterless beauty, a small but increasingly intriguing category comprised of brands and products that think of water differently at varying points in…
This New Research Discovery Could Lead to Improved Treatments for Obesity!
According to the recent study conducted by the researchers from the University of Michigan Life Sciences Institute, the new fat cell they discovered could explain why people start to gain…
Rowse: A Newfangled Influencer Beauty Brand
PARIS — Is Mother Nature the next super influencer? Rowse, an upstart beauty brand, is certainly harnessing the eco juggernaut with plant-based products, most of which are mixable at home,…
Native Founder to Exit P&G
The founder and chief executive officer of Native, the natural deodorant and personal-care company that Procter & Gamble paid $100 million for in 2017, is exiting the business. Moiz Ali,…
EXCLUSIVE: Danielle Lauder Unveils Her First Makeup Collection
Before she became a beauty mogul, Estée Lauder had dreams of making it big in Hollywood. Now her great-granddaughter, Danielle Lauder, is following in her footsteps — in both industries.…
Shane Dawson, Jeffree Star Makeup Collab Earns $54 Million in MIV
Shane Dawson and Jeffree Star's latest piece of viral content came in the form of a makeup collaboration. The press-averse YouTubers have found confidants in one another over the past…
Lili Reinhart Is the Latest Cover Girl, Reflecting Another Shift in Direction for the Brand
Lili Reinhart is the latest Cover Girl, WWD has exclusively learned. The 23-year-old "Hustlers" and "Riverdale" actress, Instagram personality and published poet is the first new spokesperson to sign with…
Personal-Care Brands Are Evolving From Commoditized to Cool
The personal-care category is evolving from consisting of commoditized utility products purchased mainly on the basis of price to a diverse segment with a wide array of sophisticated, specialized offerings…