Amazon’s Top Cleanser Searches in 2020
Consumers are searching for new ways to come clean. According to 2020 data from Label Insight, which aggregates search data from Amazon, cleansing has kept up momentum with beauty shoppers.…
Mushrooms Are Becoming a Beauty and Wellness Ingredient Darling
Mushrooms are having a moment. Mushroom ingredients are finding their way into skin care and supplements as the consumer quest for wellness endures. Beauty and wellness companies are increasingly tapping…
How to Do That '60s Mod Eye Makeup That's All Over TikTok
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Almost every beauty trend…
Sue Phillips on How to Properly Wear Perfume
Fragrance industry veteran Sue Phillips has launched a book, titled “The Power of Perfume: How to Choose It, Wear It and Enjoy It!” The book, which launched globally on Amazon,…
Save Over $400 on Luxury Beauty Products With Violet Grey's Curated Spring Box
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. If you have a…
Beyoncé Just Helped Us Understand the Middle-Part Hype
At the Grammys 2021, Beyoncé joined the stage with Megan Thee Stallion to accept her 27th award ever. (She'd later pick up her 28th, breaking the record for the most…
I-On Skincare Rethinks the Anti-Oxidation
A new skin care brand has recruited a list of industry heavyweights to bring its proprietary technology to market. I-On Skincare, founded by Dr. Xi Huang, has built a pre-launch…
All the Beauty M&A Deals of 2021
Beauty M&A deals have showed nearly no signs of slowing, despite the ongoing coronavirus pandemic. Just a few weeks into 2021, there have already been multiple billion-dollar beauty M&A deals,…
Sooty, Smudged Black Eyeliner Is About to Have a Major Revival
Drawing on black eyeliner has been a makeup rite of passage for people since the dawn of time. Dating back to ancient Egypt, the likes of Cleopatra and Queen Nefertiti…
For Byredo, Filmmaker Fenn O’Meally Captures Today’s Zeitgeist
PARIS — Byredo’s new perfume, Mixed Emotions, and the film for its launch directed by Fenn O’Meally, were created to channel the zeitgeist of today. Ben Gorham, the fragrance brand’s…