EXCLUSIVE: Danielle Lauder Unveils Her First Makeup Collection
Before she became a beauty mogul, Estée Lauder had dreams of making it big in Hollywood. Now her great-granddaughter, Danielle Lauder, is following in her footsteps — in both industries.…
Shane Dawson, Jeffree Star Makeup Collab Earns $54 Million in MIV
Shane Dawson and Jeffree Star's latest piece of viral content came in the form of a makeup collaboration. The press-averse YouTubers have found confidants in one another over the past…
Lili Reinhart Is the Latest Cover Girl, Reflecting Another Shift in Direction for the Brand
Lili Reinhart is the latest Cover Girl, WWD has exclusively learned. The 23-year-old "Hustlers" and "Riverdale" actress, Instagram personality and published poet is the first new spokesperson to sign with…
Personal-Care Brands Are Evolving From Commoditized to Cool
The personal-care category is evolving from consisting of commoditized utility products purchased mainly on the basis of price to a diverse segment with a wide array of sophisticated, specialized offerings…
How Tengram Capital Makes Beauty Companies a Success
Richard Gersten, a partner at private equity firm Tengram Capital Partners, has been investing in the beauty space for years, but he doesn’t always care about what’s in fashion. “I…
First Aid Beauty’s Founder on Being Acquired by P&G
Lilli Gordon won't be leaving First Aid Beauty anytime soon. The founder and chief executive officer of First Aid Beauty shared her strategy for financing her beauty brand, which she…
Flamingo Delves Into Vagina Care With Mons Mist, the Bush 2020 Campaign
Flamingo is the latest brand to get into vagina care, and it is heralding its entry into the market with a pop-up — the Bush 2020, modeled after a retro…
Guerlain, UNESCO Form Partnership to Save Bees
PARIS — Guerlain and UNESCO have created a partnership to train new beekeepers, form beekeeping affiliates globally and measure the bees’ pollination benefits in biosphere reserves. The announcement was made…
Jen Atkin Plots Ouai Expansion, Launches Body Care
Jen Atkin wants Ouai all over your body — and eventually, your home, too. The celebrity hairstylist and founder of the popular hair-care brand has been slowly expanding it beyond…
Benefit Names Christie Fleischer as CEO
Benefit Cosmetics has named a new chief executive officer. The makeup brand announced today that it has appointed Christie Fleischer as ceo. Fleischer was previously the head of global consumer…