The Best Amazon Prime Day Deals for Kids

Amazon Prime Day is nearly here, which means we know some things. Namely, this year Prime “Day” is actually 48 hours of discounts exclusive to Prime members. (I guess Prime Days just doesn’t have the same ring to it.) But we’re still waiting on what, exactly, the best deals will be. Like in years past, Amazon is teasing the shopping holiday by offering early deals primarily on their own family of brands. While there’s never a bad excuse to stock up on baby wipes and sunscreen, the more exciting deals are still to come.

If you’re ready to start shopping now, however, there’s one early Prime Day feature that’s more interesting than home essentials. The shopping holiday now features Prime Day Launch, an opportunity for Prime members to have early access to new products for a limited time. While these aren’t deals, there are still some exciting offerings, like Moon & Back, a collaboration with Hanna Andersson that is value-priced and still 100% organic cotton. Other brands with Launch offerings include Pinkfong, How To Train Your Dragon, and Jojo Siwa. In other words, something for every age — and even some fun beauty launches for older kids and parents to take advantage of.


Does it get more summer than a lemonade-scented doll with included sunglasses and lemon wedge purse? Candylocks doll hair is also designed to be easy to style, twist, and braid. 

Candylocks Lacey Lemonade, $19.99 at Amazon.


This cheery “clock” for toddlers changes colors when it’s time for bed, almost time to get up, and OK to get up. It can also play soothing white noise or simply act as a cute nightlight. 

Skip Hop Dream & Shine Toddler Sleep Trainer Alarm Clock & Nightlight, $30 at Amazon.


Moon and Back sells basics and PJs starting at preemie all the way to five years.

Moon and Back by Hanna Andersson Organic Cotton Long Sleeve Side Snap Bodysuit, 3-Pack, starting at $30 at Amazon.


After hatching, this baby Toothless is still lots of fun. Kids can “charge” his plasma blast by rubbing his belly, feed him fish, and make his wings and ears move as they “fly” him through the air.

Dreamworks Dragons Hatching Toothless, $59.99 at Amazon.


This variety pack of markers, pens, and highlighters is something you’ll definitely want to shuare with the whole family.

Crayola Take Note Colorful Writing Set, $19.99 at Amazon.


This set of brightly-colored apples is designed to teach toddlers numbers as well as help them develop fine motor skills as they pull apples apart to reveal the colorful, countable seeds. 

Skoolzy Toddler Games Apple Factory Learning Toys, $29.99 at Amazon. 


The latest addition to Crayola’s SCribble Scrubbie Pets line, these “peculiar pets” are designed to be decorated and washed clean again and again. 

Crayola Scribble Scrubbie Peculiar Pets, $25.99 at Amazon.


Jojo Siwa’s bow-fueld starpower is inescapable—even scooters are getting in on the rainbow action.

PlayWheels JoJo 2-Wheel Aluminum Scooter, $49.99 at Amazon.


Kyla is one of of four Journey Girls released through Prime Day Launch this year.

Journey Girls Kyla, $34.99 at Amazon.


The latest model of Graco’s 3-in-1 car seat, it’s similar to older models but as been streamlined and is lighter. In other words, if you already have one, it’s not worth upgrading. But if you’re in the market for a new car seat for a new kid, it’s something to consider.

Graco Landmark 3-in-1 Car Seat Wynton, $219.99 at Amazon. 


Just add popcorn and you’ve got an instant slumber party kit for your older kid. The holographic glow of the peel-off masks will provide plenty of selfie opportunities, too.

Freeman Cosmic Peel-Off Masks, 6-Pack, $12.99 at Amazon.

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